Netherlands
Netherlands
Restaurant placements as the reflection of the wine market
Limit placements by city or town, zip or postal code, or BTG only.
Tags are clickable. To apply a tag filter or exclude a tag, click on a tag name for a menu. Filters can be combined.
Click here to exclude sparkling wines.
Netherlands: summary
The Netherlands traditionally has been a low-price wine market.[2] A noticeable amount of wine is imported in bulk for bottling and, partially, re-exporting: in 2024, a total of $226 million of wine was exported.
Spanish wine has doubled its share by value in the Dutch market in 2020-2023, being in third place now, after France and Italy.[3]
It is also a typical home consumption market. Even before the pandemic, only 15% of wine was consumed in the on-premise sector.[4] The culinary scene, however, is vibrant, with many restaurants having Michelin stars, especially in Holland. Cees van Casteren MW in his 2020 report on the Dutch wine market mentions several of the most influential Dutch sommeliers.[5]
The Netherlands has around 350 ha of its own vineyards, most of them in the province of Limburg. Throughout the country, around 10% of restaurants carry Dutch wines, while in Limburg’s Maastricht their share goes up to almost 40%. Pinot Gris, Auxerrois and Pinot Noir are the most popular varieties of local production in wine lists. PiWi varieties are gaining traction in the Netherlands, with around 10% of domestic wines on wine lists amounting to hybrids.
Compiled and checked by Ilya Zabolotnov
Quick facts
| Total size by value:; | €2.7 bln in 2022 in consumer prices, €1.5 bln in imported prices |
| Total size by volume: | 465 mln bottles (349 mln liters) in 2022 |
| Consumption per capita per annum: | 26.7 bottles (20l) in 2022 |
| Average bottle price: | $5.80 in consumer prices in 2022 |
| On-premise share: | 12% by volume, 42% by value in consumer prices in 2022[1] |
| Online share: | 10% in 2022 |
References
- Erin Maddren, The Wine Landscape in the Netherlands (New Zealand Trade & Enterprise, 2023), [open in a new window]. ↑
- Maddren, The Wine Landscape in the Netherlands. ↑
- vinetur.com, “Netherlands Wine Market Hits Record €1.5 Billion in Imports,” accessed February 6, 2026, [open in a new window]. ↑
- Cees van Casteren, Report on the Dutch Market for Wine, Sparkling Wine and (Grape) Juices (Amsterdam, 2020), [open in a new window]. ↑
- van Casteren, Report on the Dutch Market for Wine, Sparkling Wine and (Grape) Juices. ↑