Wine in the UK on-trade sector 2026
May 31, 2026 | WineMarkets.co | Report
This report reflects the state of the UK on-trade wine market at the end of 2025. From the most prestigious fine dining restaurants of Mayfair to natural wine bars, from private members’ clubs to village pubs, we tried to capture the whole landscape of the nation’s wine drinking in public. A placement on a wine list is something much bigger than a bottle on a supermarket shelf. It is almost never random. It is a conscious choice that reflects an owner’s or sommelier’s perception of their venue and its clients, of what is interesting and what is attractive, of what is trendy and what is memorable.
If there is one conclusion to draw from this report, it is that the British wine market is open and welcoming to all interesting wines that don’t pretend to be what they are not, regardless of origin, grape variety, or price. It is meritocratic. What is inside the bottle is more important than your marketing budget. Integrity is what is valued. However, still wines and sparkling wines are selected according to very different patterns.
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